In 1981, a family organisation was founded to deliver unrivalled PPE and Workwear products to key industries, nationally. Since that time, SMI has evolved to become one of the UK’s leading importers and distributors of Workwear & PPE.
SMI was looking for an update to their website, not only to switch up styles, but to add e-commerce features in order to gauge prospective future clients, and cater to anyone in a pinch who needs to order quickly. I reviewed and SMI’s competitors, and any other businesses that would be one after SMI launched their e-commerce offering. This gave me an understanding of the broad landscape of the workwear industry. I designed the theme of the website around the green dot in the SMI logo. Rounded corners on various elements and custom cursors added the interesting flair to the SMI design system.
(Completed at Bigger Picture)
Services Provided
• Web Design
