Rodeo Doughnuts is the delicious doughnut destination serving up old classics and seasonal goods. A new brand for your favourite UK doughnut company. I worked with Rodeo to refine their photography style. Focusing on quality in the ingredients used in their doughnuts, we chose new closeup angles and contrasting hard flash styles to separate the brand from its former identity.
New art direction pivoted the brand from its previous poppy colours and childlike aesthetic to a more grown-up, elegant vibe. Focusing on using collage style along with archive imagery of classic western themes, cowboys and cowgirls.
Services Provided
• Photography
• Art Direction
• Storefront Design
• OOH Advertising
