Doughboys Pizza was born in 2021, when two brothers Luke and Owen decided that the standard fridge freezer pizza wasn't good enough. They sought out suppliers from around Italy to hand make the best pizza possible, freezing and shipping them to the UK where they're used by hotels, bars, pubs, and more to feed their customers top quality pizza. They also secured listings with Ocado to bring the best quality pizza to your home.
Following their success and investment from Peter Jones on BBC's Dragon's Den, I was called in to take over in house creative for all aspects from photography for new pizza kits, to merchandise design. Poppy colours and witty headlines rule the brand identity, so this was employed in every creative way possible.
Services Provided
• Photography
• Art Direction
• Merchandise Design
• OOH Advertising
• Copywriting
